When I watched the Dave Onslaught video, I was not very shocked or surprised. The video starts out with this young girl probably around ten or twelve starring into the camera with an "I want it" look in her eye that draws you in and makes you wonder what she is looking at. The next thing you see is a series of images and clips for weight loss supplements, advertisements for make up and beauty products, workouts, plastic surgery, a woman on a scale, a women throwing up, and with this young girl looking at all of it. At the end it said “Talk to your daughter before the beauty industry does". The reason I wasn't very shocked was because I feel like this is very normal. For example when I go to the store I always see little girls around the age of six and eight buying make up and talking about how they shouldn't eat this or they shouldn't eat that.
What I think the central message for behind this video was to open your eyes to the effects that the media and and beauty industry have on all of us, especially young girls. With the media telling us to do all of these things many people go to drastic measures to achieve this "perfect" body or clear skin. Young girls are easily influenced and vulnerable and believe everything the media is projecting to them, and that is why I think Dove put the message "Talk to your daughter before the beauty industry does". I thought that this video had a good message but it is really unrealistic. A young girl is very easily influenced and when there is magazines telling you your body should look a certain way and television commercials advertising a new makeup product, I don't think a talk a small talk with their daughters are going to help much. There is way too much campaign telling us otherwise.


